Overview of the Concept

• A comprehensive platform designed to aggregate open-source cryptocurrency data.
• Transforms complex data into accessible and comprehensible reports.
• Features a user-friendly interface that simplifies market insights.
• Empowers users to make informed decisions regarding cryptocurrency investments.

1. Market Viability
   • Is there a well-expressed need? No.
   • The concept addresses a latent need in the market.
2. Calculating Total Addressable Market (TAM) Using a Top-Down Approach
   • Population Analysis:
     1. Total population of India: 1,000,000,000.
     2. Number of people living in Tier 1 cities: 20% of the total population, equating to 200,000,000.
   • Age Group Focus:
     1. Targeting individuals aged 25-40, which represent 25% of the Tier 1 city population, resulting in a demographic of 50,000,000.
   • Interest in Cryptocurrency Trading:
     1. Assuming 5% of the target age group is willing to engage in cryptocurrency trading, the potential customer base is 2,500,000.
   • TAM = 2,500,000
3. Serviceable Addressable Market (SAM)
   • For comparison, Zerodha charges an average of INR 300 per customer per year.
   • Proposed pricing for the app: INR 10 per month.
   • SAM calculation: 2,500,000 customers * INR 10/month = INR 25,000,000 monthly revenue.
4. Segmentation, Targeting, and Positioning (STP) Strategy
   • Segmentation: Demographic
     1. Cluster 1:
        • City: Bengaluru.
        • Earning: Less than INR 50,000 per month.
        • Age: 25-30.
     2. Cluster 2:
        • City: Bengaluru.
        • Earning: INR 60,000-1,00,000 per month.
        • Age: 30-35.
   • Targeting:
     • The primary focus is on Cluster 2, as individuals in this group are likely to have been financially independent for several years, understand the long-term benefits of investing, and may have already invested in mutual funds or fixed deposits. Additionally, this cluster often carries more responsibilities, such as marriage or newborns, influencing their investment decisions.
   • Positioning:
     • Unique Selling Proposition (USP): "Demystifying cryptocurrency. Understand how and why a coin performs well, making crypto investments no longer a 'black box'."