Resources:

KPhealth_Product Pitch.pdf

KPHealth_ Developing the Product.pdf

KPhealth_satavisha.pdf

https://www.figma.com/proto/WkYekgiDDk23svb5x0H11o?embed_host=notion&kind=&node-id=104-89&page-id=0:1&scaling=scale-down&starting-point-node-id=104:89&t=V6BBEyyDVtZ6vVlh-0&type=design

Background

Why are we here? •An app to help KP members stay on top of their health routine. •Special focus on Diabetes prevention and treatment.

Initial Focus

Where are we starting?

• High risk of preventable disease – 34M (10.5% of the U.S. population) have diabetes. [1] – 90-95% have Type 2 diabetes – 88M have prediabetes, majority uninformed [2]

• US becoming more and more health aware – Young generation is more aware about fitness.

• High cost of healthcare – 327B expenditure on diabetes treatment. [4] – 66% of the US population fears that they cannot afford healthcare. [5]

Opportunity

What’s the problem?

• $430 Billion Market: KPHealth has a significant opportunity in the $430 billion diabetes market in the USA.
• $7 Billion Sector: The US health coaching market, valued at $7 billion, presents strong growth potential for KPHealth.
• Digital Advantage: KPHealth benefits from the ease of digital tools and a competitive edge in a digitizing healthcare landscape.

Average expenditure per capita of US: $11K [7]

Return On Investment

What can we do?

The development cost for the app in the initial year: (2 Android, 2 IOS Developers) → $600k Testing, support, sales, and project manager → $700k Marketing (PR outreach, ads, SEO) → $300k Product Manager → $150k Estimation of revenue (10% of members {~1.2M} buying premium at $5/month) → $60M

Roadmap Pillars

Where do we go from here?

• Our app focuses on preventative care – Habit forming, improving quality of life – Cutting down medical costs by preventative measures – Connects users and experts for tailor-made healthcare • Strategic pillars – Personalised healthcare plans – Community building – Increasing health awareness

Onboarding on programs

Speed up and onboard

• Onboarding more preventable diseases (heart disease, PCOS, etc) • Improved AI chatbot • Connecting 24/7 hotline • Partnering up with gyms, local supermarkets, e-commerce companies

Where do we go from here?

Widening the Scope • Enhance functionality • Leverage use of AI – Develop chatbots and targeted health advice • Integration with smartWatch, pulse oximeter (get accurate results) • Establish a marketplace – Connect doctors, dieticians and coaches • Extend for mental wellbeing

Product Development

The following is the Project Coordination Map

Marketing and Pricing Strategy

Acquisition Channels

• App Stores - Make our product easily accessible through both Apple App Store and Google Play Store.