Problem Statement
Aimed at Tier 2 and Tier 3 cities in India, where OTT platforms either neglect regional cultures or offer unaffordable pricing. There’s a gap in infotainment and mythological content in regional languages for adults.
Here is the live working prototype in figma! →
https://www.figma.com/proto/x88ltDVgJLBiCcFZYmi2G0/OTT-for-Bharat?node-id=8-43&t=0icI9175nqzZeu3c-1&scaling=scale-down&page-id=0%3A1&starting-point-node-id=1%3A2&show-proto-sidebar=1
My Role
Product Manager (End-to-End Ownership)
- Led strategy, research, product design, and prototyping
- Conducted market research, user surveys, persona creation, and PRD development
- Created the product wireframes and low-fidelity prototype in Figma
Discovery & Research
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📊 Secondary research: Market size projected to reach $12.5B by 2030 with 75% regional content demand
- Regional Reigns: 70–75% of content consumed is in Hindi & regional languages.
- Top Segment: SVoD leads, projected at ₹163.8B in 2024.
- User Boom: 634M users by 2029; penetration to rise from 34.1% → 42.2%.
- Monetization: ARPU expected at ₹670.20 in 2024.
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👥 Generative user research: Surveyed 10+ users from Tier 2/3 cities, analyzed device usage, preferred content types, and pain points
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👤 Defined 4 key personas (e.g., homemaker from Asansol, college student from Sambalpur)
Product Vision
“To be the leading OTT platform in regional languages for Bharat, offering infotainment and mythological content that promotes holistic learning at an affordable price.”
Prioritised solutions with differentiated features
- 📚 Infotainment + Mythology playlists
- 🏆 Certificate & quizzes post-playlist
- 🌐 Regional language UI & subtitles